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<div><p>Measuring performance in a startup is essential to ensure sustainable growth and informed decision-making. Felipe Polo, in an infographic shared on <strong>TeamHackers</strong>, highlights the most important metrics every startup should know. These tools provide a detailed analysis of financial performance, customer acquisition and retention, and market expansion. Below, we present a comprehensive description of these metrics, complemented by a summary table.</p><hr class="wp-block-separator has-alpha-channel-opacity"/><h3 class="wp-block-heading"><strong>Main Categories of Metrics in Startups</strong></h3><p>The presented metrics are grouped into categories that cover financial, operational, retention, and growth projection aspects. This allows startups to understand their current position and plan short, medium, and long-term strategies.</p><hr class="wp-block-separator has-alpha-channel-opacity"/><h4 class="wp-block-heading"><strong>1. Financial Metrics</strong></h4><ul class="wp-block-list"><li><strong>MRR (Monthly Recurring Revenue):</strong> Calculates the total recurring revenue generated in a month, ideal for subscription-based businesses.</li><li><strong>ARR (Annual Recurring Revenue):</strong> Projects expected annual revenue, providing a long-term outlook.</li><li><strong>ARPA (Average Revenue Per Account):</strong> Divides MRR by the total number of customers, showing how much each customer contributes on average.</li><li><strong>Gross Profit:</strong> Total revenue minus direct production costs; a key indicator of operational profitability.</li></ul><hr class="wp-block-separator has-alpha-channel-opacity"/><h4 class="wp-block-heading"><strong>2. Customer Acquisition and Retention Metrics</strong></h4><ul class="wp-block-list"><li><strong>LTV (Customer Lifetime Value):</strong> Predicts the net revenue generated by a customer over their relationship with the company.</li><li><strong>CAC (Customer Acquisition Cost):</strong> Measures how much is spent on average to acquire a new customer.</li><li><strong>Retention:</strong> Percentage of customers or users who remain active over a specified period.</li></ul><hr class="wp-block-separator has-alpha-channel-opacity"/><h4 class="wp-block-heading"><strong>3. Activity and Usage Metrics</strong></h4><ul class="wp-block-list"><li><strong>DAU (Daily Active Users):</strong> Measures the unique users interacting with the product daily.</li><li><strong>MAU (Monthly Active Users):</strong> Similar to DAU but on a monthly basis.</li><li><strong>Activation Rate:</strong> Percentage of users who complete a key action, such as completing a registration.</li></ul><hr class="wp-block-separator has-alpha-channel-opacity"/><h4 class="wp-block-heading"><strong>4. Projection and Growth Metrics</strong></h4><ul class="wp-block-list"><li><strong>Burn Rate:</strong> The amount of cash consumed monthly, crucial for calculating how long the startup can operate without additional revenue.</li><li><strong>TAM (Total Addressable Market):</strong> The total size of the target market and revenue potential.</li><li><strong>MRR Projection:</strong> Estimation of future MRR growth.</li></ul><hr class="wp-block-separator has-alpha-channel-opacity"/><h3 class="wp-block-heading"><strong>Summary Table of Key Metrics</strong></h3><figure class="wp-block-table"><table class="has-fixed-layout"><thead><tr><th><strong>Category</strong></th><th><strong>Metric</strong></th><th><strong>Description</strong></th></tr></thead><tbody><tr><td><strong>Financial</strong></td><td>MRR</td><td>Monthly recurring revenue.</td></tr><tr><td/><td>ARR</td><td>Annual recurring revenue.</td></tr><tr><td/><td>ARPA</td><td>Average revenue per customer.</td></tr><tr><td/><td>Gross Profit</td><td>Total revenue minus direct costs.</td></tr><tr><td><strong>Acquisition and Retention</strong></td><td>LTV</td><td>Customer lifetime value.</td></tr><tr><td/><td>CAC</td><td>Cost to acquire a customer.</td></tr><tr><td/><td>Retention</td><td>Percentage of retained customers over a period.</td></tr><tr><td><strong>Activity and Usage</strong></td><td>DAU</td><td>Daily active users.</td></tr><tr><td/><td>MAU</td><td>Monthly active users.</td></tr><tr><td/><td>Activation Rate</td><td>Users completing a key action.</td></tr><tr><td><strong>Projection and Growth</strong></td><td>Burn Rate</td><td>Monthly cash burn.</td></tr><tr><td/><td>TAM</td><td>Total size of the target market.</td></tr><tr><td/><td>MRR Projection</td><td>Estimation of future recurring revenue.</td></tr></tbody></table></figure><hr class="wp-block-separator has-alpha-channel-opacity"/><figure class="wp-block-image alignwide size-full"><picture fetchpriority="high" decoding="async" class="wp-image-30998" title="Key Metrics for Startup Success 1">
<source type="image/avif" srcset="https://revistacloud.com/wp-content/uploads/2025/01/1735044761238.jpg.avif 1080w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-240x300.jpg.avif 240w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-819x1024.jpg.avif 819w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-768x960.jpg.avif 768w" sizes="(max-width: 1080px) 100vw, 1080px"/>
<img data-lazyloaded="1" fetchpriority="high" decoding="async" width="1080" height="1350" src="https://revistacloud.com/wp-content/uploads/2025/01/1735044761238.jpg" alt="types of metrics in startups" srcset="https://revistacloud.com/wp-content/uploads/2025/01/1735044761238.jpg 1080w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-240x300.jpg 240w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-819x1024.jpg 819w, https://revistacloud.com/wp-content/uploads/2025/01/1735044761238-768x960.jpg 768w" data-sizes="(max-width: 1080px) 100vw, 1080px"/>
</picture></figure><p>These metrics provide startups with a solid foundation for measuring and optimizing their performance. Analyzing each metric in context allows for identifying strengths, areas for improvement, and growth opportunities. Thanks to the work of <strong>Felipe Polo</strong>, these tools are accessible to entrepreneurs and teams to guide their path to success.</p><p><strong>Source:</strong> <a href="https://infografias.com/tipos-de-metricas-en-startups-claves-para-el-exito-empresarial/" target="_blank" rel="noopener">Infographic</a> created by <a href="https://www.linkedin.com/posts/felipepolo_si-gestionas-tu-empresa-mediante-intuici%C3%B3n-activity-7279413416606261249-pZS0/" target="_blank" rel="noreferrer noopener"><strong>Felipe Polo</strong> on <strong>TeamHackers.es</strong></a>.</p></div>