In the public procurement market, quality information is key, although it has recently been experiencing changes in business participation dynamics. In recent years, the average number of companies participating in public tenders has dropped by 26.8%. Conversely, the increase in tenders by lots is opening up new opportunities, especially for small and medium-sized enterprises, as it facilitates their access and participation.
In this context, the potential of Artificial Intelligence (AI) and the most advanced CRM software on the market have merged to create technology that optimizes and accelerates access to business opportunities for thousands of companies in the public sector through data analysis: the Business Insight tool developed by DoubleTrade, the leading analytical solutions firm in Spain.
This advanced system is a strategic resource that allows companies to anticipate opportunities and is not limited to searching for contracts, but rather creates an ecosystem of efficiency that ranges from simplifying the reading of specifications to predicting market movements, thanks to its integrated AI engine.
“More than 70% of bidding companies identify lack of time to prepare proposals and difficulty understanding technical specifications laden with complexities, as well as challenges in tracking and locating the bids that best fit them, as the main obstacles to accessing public contracts. We have identified these challenges and have relied on technology as a solution,” explains Xavier Piccinini, General Director of DoubleTrade Spain.
The tool uses AI algorithms to process large volumes of data and offer solutions tailored to each user. This process simplifies procedures and significantly increases success rates in tenders by identifying potential clients and leveraging key information for informed decision-making.
“We wanted companies to have an intuitive, proactive tool that can anticipate market opportunities. With Business Insight, we have taken a step further towards intelligent automation by dynamically accessing the tenders that best match each profile, acting as a ‘Netflix’ of public tenders,” details Xavier Piccinini.
Just as Netflix personalizes its content for each viewer, Business Insight adapts its functionalities to meet the needs of each user. The platform analyzes large volumes of data and presents the most relevant opportunities, with customized alerts and detailed tender sheets, all in real-time.
According to studies from the European public procurement market, companies using advanced management and data analysis systems can increase their award rates by up to 25%-30% in a period of 12 to 18 months. Moreover, reports from IDC Research indicate that companies integrating AI and big data-based solutions for opportunity identification see an average 20% increase in their revenue related to public contracts.
An Integrated AI-Based Management
One of the most innovative aspects of DoubleTrade’s new platform is its ability to centralize tender management in a single workspace, integrating functions for analysis, organization, and tracking practically. Its main features include:
1. Anticipating Opportunities as a Competitive Advantage:
The platform alerts users about contract expirations and new calls in advance, optimizing strategic planning by staying ahead of official publications. This allows companies to prepare more competitive proposals well in advance.
2. AI-Driven Reading of Specifications:
Its intelligent system identifies essential criteria and reduces document analysis time, streamlining processes. Users can also access all relevant information about a tender in a visually simple format, including key dates, attached documents, and highlighted award criteria automatically generated by AI.
3. Full CRM Integration:
The tool includes CRM-like functionalities to coordinate the teams responsible for the proposals. It is possible to assign tasks to team members or simply qualify tenders according to personalized statuses (“Under Evaluation,” “Pending,” “Approved”), facilitating access to data and ensuring an efficient workflow.
4. Global Access:
In addition to facilitating access to tenders at the national level, this platform provides data on opportunities in multiple countries. This makes it an essential tool for companies looking to diversify their business in international markets. Ideal for companies looking to expand into international markets.
5. Competitor Analysis:
The new platform includes an analysis module (Business Insight) that provides, among other things, key data on rival companies that have won contracts and their recent activity, allowing users to better position themselves against the competition.
In an environment where quick and precise decisions can make the difference between winning or losing a contract, solutions like this represent a significant advancement in business management by optimizing the tender processes for both small and large companies.