BARROT Technology Co., Ltd., a leader in short-range wireless communication technology, unveiled its innovative solutions at CES 2025. Among the highlights were connectivity modules based on Wi-Fi 7, LE Audio, and ultra-low power technologies, designed to transform the automotive and IoT markets.
Advancements in Bluetooth and Wireless Solutions
BARROT positions itself as a key player in the evolution of Bluetooth technology. As an active member of Bluetooth SIG, the company has contributed to the development of five global specifications, including LE Audio and the LC3 codec. Its acclaimed BARROT® stack, compatible with Bluetooth v6.0 (QDID: Q338614), powers devices in sectors such as smart homes, wearables, and connected vehicles.
The BARROT® stack is present in hundreds of millions of devices, from smart speakers to vehicles from leading brands in China, Europe, and North America. Thanks to this technology, BARROT offers advanced solutions like Auracast™ Broadcast Audio, which enhances experiences in smart car cabins.
Strategic Partners and Leadership in the Automotive Sector
BARROT collaborates with tech giants such as Qualcomm and NXP, providing automotive modules compatible with Wi-Fi 5/6/6e/7 and Bluetooth. These solutions drive advanced systems such as:
- Digital Cockpits.
- Entertainment Systems for Co-Pilots and Rear Seats.
- Head-up Displays (HUD) and smart rearview mirrors.
- Electronic Keys and chargers for electric vehicles.
Currently, BARROT works with 90% of electric vehicle OEMs in China and several top manufacturers in Germany and the United States.
Beyond the Automotive Sector
In addition to its automotive focus, BARROT develops Bluetooth technologies for motorcycles, portable printers, barcode readers, and “find-my” devices. These solutions leverage integrated chip designs and optimized architectures for data transfer applications.
Innovations at CES 2025
At CES 2025, BARROT showcased the future of wireless connectivity, highlighting how its technologies are transforming key sectors and enhancing user experience. For more information, visit BARROT’s global website or explore their innovations at booth 41017 at LVCC, South Hall.
With a strong commitment to innovation and a robust product portfolio, BARROT reaffirms its position as a global leader in wireless connectivity.