Ingram Micro has announced a new Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) during the AWS re:Invent 2024 event. This multi-year alliance aims to enhance the capabilities of IT channel partners through the Ingram Micro Xvantage™ platform. The agreement strengthens the successful global collaboration between both companies and expands services to facilitate partner growth in the cloud.
Main Focus Areas
- Expansion of Ingram Micro’s Professional Services
Ingram Micro extends its migration expertise with AWS globally, enhancing its advisory and optimization services. These services include the AWS Well-Architected framework, which enables partners to optimize AWS environments and improve operational efficiency. Additionally, the agreement incorporates advanced technologies such as generative artificial intelligence, advanced analytics, and architecture through AWS services like Amazon Bedrock, Amazon SageMaker, Amazon Redshift, and AWS Glue. These tools allow for the development of AI models, optimization of ETL processes, and improvement of data management. - Facilitation of Private Offers on AWS Marketplace
The new agreement allows ISVs (Independent Software Vendors) and channel partners to launch Channel Private Offers (CPPO) through AWS Marketplace and the Xvantage platform. Partners can list their own services and solutions in specific sectors such as retail, manufacturing, education, healthcare, finance, and the public sector. This initiative accelerates the go-to-market for customized technology solutions and enhances collaboration between providers and partners.
Global Competitive Advantages
Ingram Micro positions itself as the only AWS distributor offering these service capabilities in key regions such as North America, Latin America, EMEA, and APAC. The company’s focus not only helps partners overcome technical barriers but also optimizes operations and facilitates migration and modernization in the cloud.
“Ingram Micro and AWS are focused on accelerating the service capabilities of channel partners globally,” said Victor Baez, Senior Vice President of Global Supplier Engagement at Ingram Micro. “This new agreement allows us to empower our partners with the tools and expertise needed to optimize their cloud businesses with AWS.”
Strategic Capabilities for Channel Partners
The alliance enables partners to bridge knowledge gaps and technical capabilities. Ingram Micro provides comprehensive support that includes operational management in AWS Marketplace, billing optimization, and the creation of new business opportunities. Additionally, it facilitates technical training and the development of services tailored to market demands.
“When a channel partner identifies a gap in their capability or doesn’t know how to grow, we want them to reach out to Ingram Micro,” explains Duncan Robinson, Vice President of Global Partnerships at Ingram Micro. “The investment in AWS, coupled with our Xvantage platform, drives partner success, allowing them to deliver more value to their clients.”
Success Stories from Partners
- Lambert Labs: The collaboration with Ingram Micro has enabled this company to become a rapidly growing AWS reseller. The integration of Ingram Micro’s and AWS’s business development teams has facilitated the generation of new business opportunities.
- ACKstorm: With strategic support from Ingram Micro, ACKstorm has optimized internal processes and expanded its AWS business, offering services such as migrations, optimization, and 24/7 support.
- CleanSlate: Ingram Micro has improved CleanSlate’s operational efficiency in AWS Marketplace, facilitating faster and smoother transactions.
- Pinnacle Technology Systems (PTP): PTP successfully uses AWS services provided by Ingram Micro to migrate, manage, and optimize customer cloud environments.
Commitment to Innovation and Growth
Ingram Micro continues to strengthen its relationship with AWS to provide a partner-centric approach, facilitating advanced technological tools and strategic resources. This agreement highlights Ingram Micro’s role as a key ally in IT channel success, driving digital transformation and business growth in the cloud.
About Ingram Micro
Ingram Micro (NYSE: INGM) is a global leader in technology and services in the IT ecosystem, with the ability to reach 90% of the global population. Through its Ingram Micro Xvantage™ platform, it offers a comprehensive experience that combines hardware, cloud subscriptions, personalized recommendations, and process automation. Ingram Micro also provides specialized services such as financing, lifecycle management, and technical support, driving innovation and success for its partners.
About AWS
Amazon Web Services (AWS) is the world’s leading provider of cloud services, offering scalable, secure, and advanced solutions for businesses of all sizes. AWS enables innovation through technologies such as AI, data analytics, and global infrastructure solutions, allowing organizations to modernize and transform their operations.