Salesforce, the tech giant specializing in customer relationship management software (CRM), has announced the launch of “Foundations,” a free update that promises to transform the way companies interact with their customers. This innovative enhancement incorporates key functionalities of sales, service, marketing, commerce, and data management into a single platform, at no additional cost to current users of Sales Cloud and Service Cloud.
A Comprehensive Solution for Customer Experience
In a world where consistency in customer interaction is crucial, Salesforce Foundations emerges as a response to a critical market need. Recent studies show that 79% of customers expect consistent interactions across different departments of a company. However, 55% feel they are communicating with separate departments rather than a unified entity.
Foundations aims to address this disparity by offering a unified platform that integrates sales, service, marketing, and commerce data. This integration allows companies to create connected customer experiences powered by artificial intelligence at every touchpoint.
Key Features of Salesforce Foundations
The update includes a range of functionalities designed to enhance operational efficiency and user experience:
– Opportunity and case management
– Targeted email campaigns
– Secure payment links
– Improved user interface
Additionally, Foundations is built on Salesforce Data Cloud, a tool that harmonizes customer data across the entire company, including previously inaccessible or decentralized information.
Benefits for Companies
David Schmaier, President and Chief Product Officer of Salesforce, emphasizes: “With Salesforce Foundations, companies of all sizes and industries can now automate sales, service, marketing, and commerce with unified customer data on a single platform, enabling them to integrate their entire front office and deliver personalized customer experiences in real time.”
Notable benefits include:
– Increased revenue through collaboration among sales, service, and marketing teams
– Accelerated conversion of quotes to sales
– Increased customer loyalty
– Personalized experiences based on unified data
– Improved productivity thanks to an updated user interface
Customer Perspective
Matt Rosenberg, Chief Revenue Officer of Grammarly, remarks: “Salesforce Foundations will allow us to get more out of our existing investment in Salesforce and make it easier for our sales teams to obtain crucial customer data through service, marketing, and commerce experiences.”
Availability and Terms
Salesforce Foundations will be available to Sales Cloud and/or Service Cloud Enterprise Edition or higher customers starting in the fall of this year. The update includes limits on email campaign sending and Data Cloud credits, and transaction fees will apply for Commerce Pay Now.
With this update, Salesforce reaffirms its commitment to providing comprehensive and accessible solutions for customer relationship management, solidifying its position as a market leader in CRM.