The growing concern for physical and emotional health, as well as anti-aging, is driving an unprecedented boom in the Spanish job market. This phenomenon is creating new professional opportunities in sectors related to food, nutritional supplements, and consumer goods, which demand a variety of profiles from marketing to customer service.
According to the report from Consultora Catenon, emerging trends in consumer goods for 2024 include a higher demand for organic and locally sourced food products, alternative diets such as vegetarian and vegan, and a more intensive focus on sustainability. These changes are generating significant growth in the job market, with an increase in the search for highly qualified professionals in these fields.
The trend towards healthy eating and sustainable products has been supported by a change in consumer priorities. Approximately 70% of Spanish consumers are willing to pay more for products that benefit their health, underlining the growing importance of these attributes in the purchasing decision.
Laura Urue, Head of Consumer at Catenon, highlights that “this growth in interest in health and sustainability offers numerous job opportunities. We are seeing significant demand in areas such as the development of wellness-oriented products, emotional marketing to connect with consumers, and sustainability. Companies are investing in present and future strategies and are looking for highly qualified talent willing to commit long term.”
Commitment and Professional Development: Keys to Success
For companies in sectors linked to these trends, employee commitment is crucial for the successful implementation of new strategies. A work environment that promotes participation in decision-making and offers continuous training opportunities is essential to keep employees motivated and productive.
Most In-Demand Profiles in the Fast-Moving Consumer Goods (FMCG) Sector
- Marketing Manager: Responsible for developing and implementing marketing strategies, managing advertising campaigns, and overseeing market studies.
- Product Manager: Responsible for the product lifecycle, from launch to continuous improvements.
- KAM (Key Account Manager): Manages relationships with key clients and achieves sales objectives.
- Logistic Manager: Coordinates storage, distribution, and transportation, ensuring efficiency and timeliness.
- Demand Planner: Predicts product demand to optimize inventories.
- Supply Chain Analyst: Improves supply chain processes, seeking to reduce costs and increase efficiency.
- Process Engineer: Implements innovative technologies and methodologies to improve production.
- Research Scientist: Develops and improves products through scientific research.
- Product Development Engineer: Designs and develops new products.
- Customer Service Manager: Supervises customer service teams to maintain high levels of satisfaction.
- Customer Service Representative: Handles customer inquiries and complaints, offering effective solutions.
These profiles are essential to ensure the success of companies in a dynamic market, covering everything from product conceptualization to reaching the final consumer.
About Catenon
Catenon is a Spanish multinational listed on BME Growth, specializing in global professional search through innovative digital solutions. With a technological platform that facilitates the connection between candidates and evaluators worldwide, Catenon operates in 100 countries and promotes an innovation ecosystem that efficiently and effectively brings talent to its clients.