In an unprecedented merger, Orange Spain and Grupo MASMOVIL have announced the creation of MASORANGE, instantly positioning itself as the undisputed leader in the telecommunications sector in Spain by number of customers. This historic collaboration not only signals the beginning of a new era in the national and European telecommunications industry, but also promises a technological revolution that will benefit millions of users across the country.
With over 37 million lines between mobile and broadband services, and a base of 2.3 million television users, MASORANGE emerges as a giant in the market, surpassing a 40% market share in both fixed and mobile services. The company not only aims to lead in terms of size, but also strives to be number one in customer satisfaction, talent, and positive impact in Spain and beyond its borders.
With an estimated investment of around 4 billion euros over the next three years, MASORANGE is determined to revolutionize the sector. Plans include expanding 5G coverage to over 90% of the population and increasing the reach of fiber optics to an additional 6 million homes in more than 1,700 new municipalities. The company is also diversifying its offerings with over 2.1 million additional services, such as green energy and telemedicine, strengthening its commitment to innovation and sustainability.
MASORANGE has unveiled its new visual identity, symbolizing the union of Orange and MASMOVIL in a joint project with an integrated and innovative approach. The brand combines the “MAS” from MASMOVIL and the “O” from Orange, representing universality, security, and collaboration. The corporate colors, black, white, and orange, project a fresh and modern image that encapsulates the values of both predecessor entities.
In addition to its commercial and technological goals, MASORANGE places special emphasis on positive impact. The company is committed to being a leader in ESG (Environmental, Social, and Governance), promoting solutions that improve quality of life and contributing to the digitization and sustainability of the country. This holistic approach is reflected in its efforts to extend BCorp certification and lead in reducing carbon footprint.
With the creation of MASORANGE, Spain not only sees the birth of a new telecommunications leader, but also an innovator that promises to transform the industry and the way we interact with technology. The company’s multi-brand strategy, focus on customer satisfaction, and ambitious investment and innovation plan are poised to accelerate the growth of new innovative services and strengthen its position as a key partner for businesses and public administrations. In an ever-evolving market, MASORANGE stands as a fundamental pillar for technological progress and sustainable development in Spain.