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On the occasion of International Data Privacy Day, Acronis, a global leader in cybersecurityCybersecurity solutions are essential in the digital age. and data protection, has released the findings of its first report “Data Privacy in 2025: A Survey on Consumer Perceptions of Cyber Protection”. The study, based on responses from 2,480 consumers across eight countries, reveals that 64% of respondents identify data breaches as their primary concern regarding privacy, highlighting the urgent need to strengthen personal cybersecurity defenses.
Alarming Data on Global Cybersecurity
The report highlights a growing awareness of cyber risks, but also a significant gap between concern and concrete actions to protect personal data. Among the most relevant findings is that 25% of respondents have experienced data theft or loss, while 12% are unaware if they have been victims of a cyberattack, reflecting the hidden nature of many of these threats.
While 66% of users back up their data regularly, a concerning 9% do not perform backups, and 4% are even unaware of what this concept means. Moreover, although 68% use strong and unique passwords, only 46% employ two-factor authentication (2FA), an essential tool for preventing security breaches.
Mobile Security Gaps and Contradictions in Digital Habits
The study also notes that while 43% of respondents use mobile security apps, 35% are not familiar with these tools, despite smartphones playing a central role in modern digital life. Additionally, while over 60% consider data security “very important,” 40% frequently update their passwords and nearly 70% continue to use public Wi-Fi networks for sensitive activities.
Another worrying statistic is that 30% of users find security tools too complex, while 25% consider them too costly. These barriers hinder the adoption of effective protective measures.
Generational Differences and the Role of Education
The report highlights a notable generational gap: younger consumers (under 35) report significantly more incidents of data breaches than older individuals (55–64), which may reflect riskier digital habits. However, cybersecurity education is gaining traction, with 44% of respondents turning to online videos to learn about best security practices.
A Call to Action
Gaidar Magdanurov, president of Acronis, emphasized the importance of this report: “At Acronis, we have seen how both corporate practices and individual behaviors shape the landscape of data privacy and cyber protection. This study allows us to better understand how home users perceive the protection of their data and the measures they are taking. While many are concerned about how organizations handle their data, this report highlights that individuals also play a crucial role in protecting themselves.”
For his part, Gerald Beuchelt, Chief Information Security Officer (CISO) of Acronis, warned about the paradox the study reveals: “People are increasingly aware of the risks, but many still lack the tools or knowledge to effectively protect themselves. There is an urgent need for simpler, more accessible cybersecurity solutions, combined with stronger education, to empower individuals in safeguarding their digital lives.”
Conclusions and Recommendations
Acronis’s report serves as a global reminder of the importance of safeguarding personal information. Among the fundamental practices the company recommends adopting are regular backups, enabling two-factor authentication, and using mobile security apps. These measures, combined with increased education and more accessible tools, can help bridge the gap between awareness and action in cybersecurity.
About Acronis
Founded in Singapore in 2003 and headquartered in Switzerland, Acronis is a leading cybersecurity company offering integrated solutions for cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium-sized enterprises (SMEs), and corporate IT departments. Its solutions are designed to identify, prevent, detect, respond to, remediate, and recover from modern cyber threats with minimal downtime, ensuring data integrity and business continuity.
With a presence in over 150 countries and employees in more than 50 nations, Acronis is committed to data protection in an increasingly digital world.
via: Acronis