The adoption of Generative Artificial Intelligence (GAI) is on the rise in Spain, with 37% of business owners planning to implement it this year and 17% already using it, according to the Perspectives 2024 study conducted by KPMG and the Spanish Confederation of Business Organizations (CEOE).
Areas of Application of GAI
Data from the study indicates that GAI will be primarily applied in the areas of operations, customer relations, marketing, and sales. This technology, which is based on machine learning models to generate novel creations, promises to transform various aspects of the business, driving efficiency and innovation.
Challenges in Adopting GAI
Despite its potential, the adoption of GAI faces significant challenges. 48% of respondents point out that the lack of digital capabilities and skills in companies is slowing down digital transformation. “Generative Artificial Intelligence is a train that companies cannot afford to miss if they want to remain competitive and grow, but they must be clear on how, when, and for what to apply it, according to the needs and peculiarities of their business and sector,” comments Félix Pascual, Director of Business Development at Digital 1to1.
Digital 1to1 Winter in Alicante
The Digital 1to1 Winter event, which will take place in Alicante on October 10 and 11 at the Asia Gardens hotel, will be a key opportunity for attendees to learn about the latest digital solutions in areas such as logistics, payments, CRO, advertising, among others. With over a decade of experience organizing these meetings, Digital 1to1 has established itself as a reference in the digital sector, being a must-attend event for e-commerce, retailers, and brands.
Event Agenda
The agenda for Digital 1to1 Winter will include roundtable discussions on crucial topics such as Generative Artificial Intelligence and other emerging trends for 2025. Attendees will have the opportunity to explore digital solutions in marketing automation, online payments, CRO, customer experience, omnichannel, logistics, and advertising, offered by leading companies such as Actito, Braze, Awin, Amazon Shipping, Floa, Esendex, Partoo, and Salecycle.
Networking in a Luxury Environment
Networking is a strategic pillar of Digital 1to1. The agenda is designed to strengthen relationships in a relaxed atmosphere, with activities such as breakfasts, coffee breaks, meals, and a grand themed dinner. The event will take place at the Asia Gardens Hotel, awarded the World Travel Awards Spain 2024, offering a luxury environment in the Costa Blanca for knowledge exchange and the establishment of lasting relationships.
Registrations Open
Registrations for Digital 1to1 Winter are now open. Companies and digital solutions providers interested in participating can contact the sales team through the website www.digital1to1.com. The organization will carefully select the profiles of participants to ensure a high-value event for all.
Brands such as Brownie, Pikolinos, L’Oréal, Emuca, Mattel, Logiscenter, and Wonders have already confirmed their presence, anticipating an event full of opportunities for learning, innovation, and networking.
Digital 1to1 Winter promises to be an essential platform for discovering and adopting the latest digital trends, ensuring that Spanish companies remain competitive in the global landscape.