EZ Texting, one of the leading SMS marketing platforms, has released its 2025 Consumer Behavior Report, highlighting how text messaging has gained ground as the preferred communication method between consumers and businesses. With an open rate of 98%, SMS has become an essential channel for maintaining immediate, personalized, and effective interactions.
The Rise of SMS as a Marketing Tool
The report reflects a notable increase in the use of text messaging for various business needs, such as appointment reminders, promotional updates, and customer support. Key data points include:
- 86% of consumers choose to receive text messages from businesses, marking a 20% increase since 2021.
- 79% are more likely to make purchases after subscribing, an increase of 21% compared to 2024.
- 52% interact with businesses via SMS more frequently, growing by 31% from the previous year.
Punit Shah, co-founder and Chief Marketing Officer of EZ Texting, explained: “SMS is no longer just a convenient option; it is a necessity for businesses looking to effectively connect with their customers. Brands that adopt this approach will be better positioned to meet the expectations of the modern consumer.”
Advantages of SMS: Engagement and Loyalty
The report reveals that SMS is not only an effective communication tool but also drives loyalty and sales:
- 71% of consumers subscribe to text messages without making a prior purchase.
- 47% use SMS to provide feedback, a jump from 35% recorded in 2024.
- 49% make purchases more frequently after receiving timely messages from brands.
Consumer Expectations: Speed and Personalization
The report highlights the growing demand for quick responses and relevant content:
- 57% expect businesses to respond within 15 minutes or less.
- 67% show increased interest in products after receiving a personalized SMS, up by 21% from the previous year.
Study Conclusions
The 2025 Consumer Behavior Report was compiled using data collected between November 1 and 15, 2024, surveying 1,074 participants with personal mobile phones. The findings emphasize the role of SMS as an indispensable channel for any business communication strategy.
EZ Texting: Transforming SMS Marketing
Since its founding in 2004, EZ Texting has supported over 230,000 businesses in implementing effective text messaging marketing strategies. The platform provides intuitive tools and advanced features to facilitate ongoing and personalized interactions between businesses and consumers.
via: Noticias teléfonos